Where YouTube Strategy meets traditional media
Founded by an ex-YouTube Strategic Partner Manager. We help studios and IP owners build sustainable digital franchises.
About My Bestie Entertainment
From inside YouTube to inside your strategy
I'm Valeria Korotina. For over a decade, I've worked at the intersection of creators, studios, and platforms — most recently as a Strategic Partner Manager at YouTube, where I helped global properties like Like Nastya and The Fixies become some of the most-watched content in the world.
I founded My Bestie Entertainment to bring that platform-side perspective to the people building the next generation of media brands.
Three pillars - one bridge between platforms and IP
Creator & Digital-First IP Growth
Creator & Digital-First IP Growth
Creator & Digital-First IP Growth
Scaling creator-led brands beyond YouTube into broader media ecosystems.
- YouTube channel audits and content strategy
- Transitions into broadcast, FAST, OTT, and licensing
- Long-term IP and franchise development
Traditional Media on YouTube
Creator & Digital-First IP Growth
Creator & Digital-First IP Growth
Launching films, series, and animation catalogues with platform-optimised strategies.
- Channel launch and platform-native operation
- Turning dormant libraries into recurring revenue
- Bridging traditional content into the creator economy
Platform-Led Marketing & Launch
Creator & Digital-First IP Growth
Platform-Led Marketing & Launch
Marketing campaigns built around how audiences actually discover content today.
- Shorts-first audience development
- Audience testing and demand validation
- Data-driven optimisation across platforms
Our clients and Partners
CASE STUDIES
Global YouTube first brand expansion
Global YouTube first brand expansion
Global YouTube first brand expansion
Global distribution across major OTT platforms
Scaled one of the world's largest kids' creator brands beyond YouTube. Secured distribution partnerships across China, North America, MENA, and Southeast Asia — including Tencent, Amazon Prime Video, Tubi and regional streaming platforms — alongside global licensing and brand-integration deals with leading toy and consumer brands.
Multi-Channel Youtube management
Global YouTube first brand expansion
Global YouTube first brand expansion
Built YouTube into a major recurring revenue stream across 30+ channels
Led YouTube strategy, monetisation, and global audience growth for a multi-channel kids & family network reaching over 40B views and 25M subscribers. Oversaw content strategy, platform optimisation, Shorts expansion, and distribution architecture — turning YouTube into one of the company's most reliable long-term revenue lines.
Organic YouTube channel growth
Global YouTube first brand expansion
Organic YouTube channel growth
1K → 33K subscribers in 6 months. 0 paid spend
Scaled a niche adult animation channel Part Time Cult through audience growth, programming, and Shorts strategy. No paid acquisition — pure platform mechanics: discovery-led content, engagement loops, and Shorts feeding long-form viewing.
Flexible for very different clients
Strategic Advisory
High-level guidance on platform strategy, IP positioning, and market opportunities.
In-house development
Building internal capabilities, teams, playbooks, and platform strategies inside your organisation.
Custom engagement
Retainer + success fee, or retainer + revenue share, scaled to your IP and goals.
Partner Connections
Connecting you with the right operational partners — channel managers, editors, distributors.
Marketing campaigns and IP testing
From pre-launch marketing for new IPs to campaigns that boost awareness for businesses and products, we design strategies that connect with the right audience across YouTube, social media, and beyond.