
Unlock Your YouTube Brand Potential
Expert consulting for creators and businesses on YouTube.
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Expert consulting for creators and businesses on YouTube.

Hi, I’m Valeria Korotina, I’m so happy you’re here!
I used to work at YouTube, where I helped amazing creators like Like Nastya and The Fixies grow into global hits. Now, through My Bestie Entertainment, I partner with YouTube-first creators, studios, and businesses to help them grow—on YouTube and way beyond. That means shaping content strategies, building strong brands, and finding smart ways to connect with audiences.

We take a deep dive into your channel’s performance — views, watch time, audience behaviour, and algorithm signals — to uncover what’s working and what’s not. From there, we build a tailored content strategy that boosts discoverability, improves engagement, and sets you up for sustainable growth on YouTube.

Already have a presence and want to grow bigger? We help take your brand, or product (like an online course) to the next level through global distribution, licensing opportunities, and market expansion. Whether it’s bringing your content to new territories or turning your IP into a full-fledged business, we’ll guide you every step of the way.

We design and run creative, data-driven campaigns that put your brand in front of the right audience. From YouTube and social media to partnerships and cross-promotions, we help your content and IP get the visibility it deserves.

We analyze every detail of your YouTube channel—performance metrics, audience behavior, and algorithm signals—to see what’s working and what’s holding you back. Based on the findings, we create clear, actionable recommendations and a tailored content strategy designed to boost discoverability, grow your audience, and increase watch time.
Work with us long-term to take your channel to the next level. Through ongoing consulting, hands-on support, and regular performance reviews, we help you optimize content, grow audiences, and expand revenue streams. Our model combines a retainer and success fee, so we’re fully invested in your results.
We go beyond YouTube to help you grow your brand into a sustainable business. From distribution and licensing to market expansion and partnerships, we guide you with a clear strategy tailored to your goals. With our consulting model (retainer + % of revenue), we’re motivated to scale your success right alongside you.
Whether you’re a studio with a catalogue looking to launch or grow on YouTube, or a creator ready to take your YouTube-first content beyond the platform, we help you find the right distribution partners and deals. From channel management to global sales opportunities, we make sure your content reaches the widest audience and drives real revenue.
We create and run custom campaigns that build buzz and visibility for your brand. From pre-launch marketing for new IPs to campaigns that boost awareness for businesses and products, we design strategies that connect with the right audience across YouTube, social media, and beyond.